Quit kicking a dead horse.......

When it comes to drinking alcohol, people generally fall into three categories. Beer drinkers, for the most part will stick with beer, no matter where they are. Liquor drinkers, the same thing, and wine drinkers will usually stick with wine. It’s just the way it is. Sure, some may venture out of their category every now and then, but 95% of the time, they stay true to the pattern.

The only category I’ve seen an increase in, in the last 30 years, is wine. Restaurants have increased their wine selection over the years, by way too much! All too many choices does, is confuse people. So they order the “House” wine. Most people aren’t familiar with brands or certain wineries, they just know Merlot or Cabernet Sauvignon or Chardonnay.

Restaurant owners have taken to featuring certain wines, in an effort to get folks to drink more wine. If you look at the table tents, you may see a card in them, advertising the wine of the month, a certain brand, with a couple of choices, say, a Sauvignon Blanc and a Pinot Noir. EVERY time they do this, we end up with a shit load of wine leftover. Then we have to figure out a way to get rid of it. It’s good wine, but after a year and half of doing this, you’d think they would get the hint….it’s not really working. Liquor drinkers don’t care, beer drinkers don’t care, and for the most part wine drinkers don’t care either. They just want to order their Merlot or Cabernet, etc.

But owners want to “educate” the public. Why? Because they think it’s classy to drink wine? Beer drinkers stick to one brand, so do alcohol drinkers….quit trying to force feed people wine! If they’re ordering any form of alcohol with their meal, why does it matter what they drink? There are very few wine connoisseurs out there, and even fewer who want to become one. Quit kicking a dead horse!